The Task: Create a virtual influencer and explore its possibilities as well as the flexibility of its assets.
The Solution: Carla — a fully digital, AI-enhanced virtual influencer.
We designed Carla from scratch to test how a virtual persona can adapt across different platforms, formats, and campaigns. Her look, personality, and content are fully customizable, enabling brands to scale storytelling, experiment with new trends, and produce high-quality visuals and videos faster than ever before.