the task An attention-grabbing fall campaign was developed for TLC, which reflects the various emotions of the channel and individual program colors. The aim is to appeal to middle-aged women in particular with a combination of fun and emotion, and to get stuck in their heads.
The solution An emoji says more than 1000 words! Emoji heads, which were placed on the heads of the actors through 3D tracking, were the vehicles for strikingly staging a variety of feelings in different life situations. To address the target audience in multiple ways, the campaign includes print, radio, social media, as well as video assets for TV advertising. Below are drafts of the campaign production.
All smiley faces were tracked into the video after the shoot.