The Task Red Bull Reign is a global 3 vs. 3 streetball tournament. MONKEY was given the task by Red Bull to promote the tournament on all channels and generate attention.
The solution In a 3 on 3 tournament every single player counts. We made it our business to show streetball not only as a sport, but as a way of life with the people behind it. Three players who live and breathe streetball. Three portraits: Joey Haywood (Canada), Ekaterina Bezgedova (Russia), Paul Gudde (Germany). We let them tell their story: A film production with assets for online, social media and events.