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the task Decathlon approached us with the request to develop a concept and produce scroll stoppers for a young, athletic audience. These were to be released to coincide with the product launch of the new Shift Gear and Single Speed bikes.
the solution Two characters, two bikes from start to finish, one race, no compromise. We combined the client's insights with the creation and production of stunning visuals. To do this, we launched a campaign with paid content, Facebook carousels, image posts and videos under the hashtag #WeAreCyclists.
The campaign was rolled out in spring and fall. For a more precise targeting, we created videos for a female and a male audience.
We created video assets and image posts for different channels to pick up users at every point of their customer journey.